MenaRest FZCO Announces Strategic Growth and Support Partnership in MENA Region
Dubai, Nov 1, 2024 – MenaRest FZCO is delighted to announce the signing of a Growth and Support Partnership and Management Agreement for the MENA region with Vapiano International, a global restaurant chain renowned for its fresh, made-to-order Italian cuisine. Additionally, MenaRest FZCO has entered into a Master Franchise Agreement with Vapiano for the Kingdom of Saudi Arabia. These strategic partnerships are set to significantly expand Vapiano’s presence in the Middle East and North Africa (MENA) region, bringing its unique dining experience to a broader audience.
Hassan Mechmechani, CEO of MenaRest FZCO and Franchise Leaders, expressed his enthusiasm for the collaboration: “We are excited to enhance Vapiano’s presence in the Middle East and North Africa. Our team is committed to providing our current franchisees with faster and more relevant support, and to building a robust regional ecosystem. We look forward to a successful partnership and to delighting our customers with exceptional service and quality.”
Andrew Walker, CEO of Vapiano International, added: “We are thrilled to partner with the MenaRest team through these two strategic agreements. Their extensive expertise in franchise development is invaluable. These partnerships mark a significant milestone in our growth strategy, and we are confident that under Hassan Mechmechani’s leadership, MenaRest will drive our brand’s success in the MENA region. MenaRest’s proven track record in global franchise development makes them an exceptional partner in this venture.”
These agreements underscore MenaRest FZCO’s commitment to expanding its regional footprint and delivering Vapiano’s signature fresh, made-to-order Italian cuisine to new markets. With a focus on quality, innovation, and customer satisfaction, MenaRest FZCO aims to create memorable dining experiences that resonate with the diverse cultures and tastes of the MENA region.
About MenaRest FZCO: MenaRest FZCO is a Dubai-based company specializing in the hospitality industry. With a strong presence in the MENA region, MenaRest FZCO is dedicated to providing exceptional service and support to its partners and customers. The company’s expertise in franchise development and management makes it a valuable partner for international brands looking to expand in the region.
About Vapiano International: Vapiano International is a global restaurant chain known for its fresh, made-to-order Italian cuisine. With a unique concept that combines casual dining with a vibrant, modern atmosphere, Vapiano offers a variety of pasta, pizza, and salad dishes prepared in an open kitchen. The brand is committed to sustainability, using high-quality ingredients and eco-friendly practices.