Our Commitment

Message from Leadership

Welcome to MenaRest!

At MenaRest, our motto – Profitable Partnerships, Delicious Success – is not just a tagline; it embodies our commitment to creating meaningful relationships that drive growth and satisfaction for everyone involved. We believe that success is best achieved when we work together, sharing our strengths and resources to cultivate a supportive environment.

MenaRest stands out as both an operator and a field service provider for top-tier international F&B brands, uniquely positioned to address key challenges in franchise relationships. By bridging the gap between franchisors and local franchisees, we enhance local support and expertise. Our comprehensive guidance and resources empower both international franchisors and local franchisees, enabling them to thrive in a competitive market. With our deep understanding of F&B franchise models, we help navigate challenges and seize opportunities, ultimately enhancing the guest experience and driving sustainable growth.

Our core values – Mastery, Empowerment, Nurturing, and Adaptability – reflect our commitment to excellence. We strive for mastery in food and beverage operations, providing our partners and team members with the tools they need to succeed. By nurturing strong relationships with partners, guests, and communities, we foster collaboration and trust while continuously adapting to market trends and guest preferences.

We recognize that sustainable growth and financial success are paramount for our franchise partners. By collaborating closely with partners who share the same purpose, we will build a relationship of trust while taking new challenges. Our approach ensures we share the best practices, innovative strategies, and operational efficiencies that contribute to your success. Together, we can build a strong network that thrives on shared goals and mutual growth.

Let’s create delicious success that resonates with our guests and partners alike.

Warm regards,

Hassan Mechmechani (Co-Founder & CEO) , Ibrahim Thnyan (Co-Founder) , Maram Chahine (Director of Operations)

Testimonials

“Hassan is a passionate entrepreneur with outstanding people skills who truly understands franchising and what it takes to make a franchise relationship work. It has been a pleasure working with him in his leadership roles at Vapiano.” Greg Nathan Founder Franchise Relationships Institute

Greg NathanFounder Franchise Relationships Institute

CEO of MenaRest, Hassan Mechmechani and I have worked together for the past 12 years as a part of the Vapiano System here in Australia. Hassan has been an incredible support partner for our business here, helping and assisting us through the many challenges in the market that have presented themselves over that time. With a very clear direction and focus on operational execution Hassan was driven by ensuring our market was performing at its best operationally. At the same time, he would always balance those operational conversations with the overall business strategy and performance assisting us frequently with site selection, restaurant design and fit out and profitability performance and opportunities. Hassan is a well-rounded support partner who will add value to any franchise business.’

William Cooke Master Franchisee Vapiano Australia

Congratulations to MenaRest and the exciting journey ahead! It has been an honor and a pleasure to assist you with our few, yet complex, French files, which we successfully closed thanks to your remarkable strategic insight. I am confident our paths will cross again in the future, and I wish you all the best in this new challenge in the MENA region, which is truly an amazing part of the world.

Cecile PeskineAvocat à la Cour

I have had the pleasure of working with MenaRest Leadership on numerous projects over the past ten years, and I have never encountered such a high level of professionalism. Hassan is an exceptional leader and negotiator. One of his key strengths lies in negotiating franchise agreements that effectively balance the franchisor's need to protect the brand with the interests of the franchisee. He skillfully maintains focus on both the big picture and the finer details, and his valuable experience in the food and beverage industry has been instrumental in minimizing risks and achieving optimal negotiation outcomes in every case. Congratulations to MenaRest

Dr. Patrick GieslerAttorney-at-law President of the International Franchise Lawyers Association